The 5 critical components of vendor-to-client interaction

  • Reduce costs
  • Streamlined process
  • Improved customer service
  1. Communication
  • Proper prevention briefing: asking the right questions is already half the solution to a problem. At this stage, we ask as many questions as possible to understand our client, their business, their customers’ needs, the best promotion strategy, etc.
  • “Flood control mechanisms”: throughout the negotiations, there are aspects that we intend to solve or clear up, but unfortunately discussions at times become lengthy. As such, it’s important to know how to diplomatically return to the starting point.
  • Decentralization: we’ve come to learn how to approach various meetings and put time, the most valuable resource, to great use. For instance, general meetings are for critical issues while separate chats and micro-meetings are handled separately by departmental heads.
  • Unity of purpose: team goals are only achieved through team efforts. After lengthy discussions, we usually establish the focus on unity and develop ideas further.
  • Strive to use better communication tools like slack which easily double up as management tools. It’s okay to use email, phone, or instant messaging when the need arises.
  • Who is the target audience?
  • What problems will it solve that the competitors are not solving?
  • How will the product compete in the market?
  • Do customers have any insight that could improve the product

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